Cracking the code: Amazon Product Research Expertise
Imagine you’re in a huge library with all the books known to man, but no librarian or map is visible. Amazon product research is a wild place to do product research. This is more like a gold rush, than a walk in the park. You dig through the sands to find the nuggets that will set you apart. Fun? Exciting? You bet. It’s not as simple as it seems.
Where do you even begin? Let’s get down to the nitty gritty.
Trends are not just hot.
Have you ever tried to jump on the bandwagon of a trend only to have it disappear over night? Trends are fickle. What is hot today could be ash tomorrow. It’s important to distinguish between a trend that will last and a fad. You might be able to ride a temporary wave of popularity and win quick victories, but the real treasure is in the long-term. Google Trends, Jungle Scout and other tools can provide valuable insights. Don’t stop at Pinterest, TikTok or Reddit.
What are the whispering reviews?
Both the good and bad reviews can provide valuable insights. If you hear complaints about a charger breaking within a week, it’s a good sign to avoid the product or suggest a better alternative. Look at the one-star ratings for your competitors. Look at what your users dislike. You can use this information to design a better product.
Priced Just Right
Striking gold doesn’t always mean hiking prices. Nobody likes to burn a hole in the pocket. I’ve heard that a reasonable price combined with excellent quality can be a winning combination. Analyze the pricing structure of your competitors. Do they charge a higher price? There may be a need for a quality but affordable entry.
Do not Fear Niche
It can be intimidating to enter a niche market. You never know what might come out. Nevertheless, narrowing your audience will also reduce competition and increase your brand loyalty. Start with something you are passionate about. You’ll find that your enthusiasm will be shared by like-minded people, which makes it easier to build a community.
Resonate With Your Audience
Imagine receiving a card for your birthday from a friend, but it feels like the card was meant for someone else. Bummer, right? It’s the same here. It’s important that your product and its listing feel as if they were created especially for you. You want to build a relationship with your target customer, not just sell them something. Keep your listing simple, relatable and engaging.
Keyword Kung Fu
Slapdash keyword stuffing? Neglecting SEO is it? Rookie mistakes. It’s an art to master the Amazon search algorithms. Helium 10 MerchantWords and MerchantWords tools are like your paintbrushes. Brainstorm, research and innovate. Instead of overloading the title with keywords, sprinkle them throughout your bullet points, product description and backend keyword.
Visuals that Speak
Picture is worth a thousand words. One thousand words. You know what to do. You know the drill. It should do more than simply show your product; it should also articulate its benefits. Use lifestyle images. Show off your product. Show not only what the product is, but also how it fits in with your buyer’s lifestyle. Lackluster photos? It’s the same as giving a TED Talk at night.
Track and Tweak
Launching a product is only the beginning. Real progress is achieved by constant monitoring. Say your sales are on the edge or that reviews have turned sour. It’s time to make some changes. It could be the pricing, the images, or the keyword strategy. Flexibility and adaptability will be your best friends. Use feedback loops to make quick changes. E-commerce today requires agility. It’s like being a digital ninja.
Community is Currency
Brand building is not a solo endeavor. Engaging your buyer community will pay dividends. Answer questions, ask for feedback and participate in forums. Consider it more than just creating a client base. Harry Potter products taught us that people want to be part of a community. Create a sense of belonging for your product and watch it grow.
There are no two ways to master Amazon product research. It’s an art-science blend, combining instinct with analytics. What’s the trick? The trick? Continuous learning is the goal. Enjoy your gold-hunting!